Sales Executive – Wires & Cables

KEY RESPONSIBILITIES

• Achieve monthly and quarterly sales targets for the assigned territory.
• Drive primary and secondary sales through dealers and distributors.
• Develop and maintain strong relationships with electrical dealers, distributors, retailers, and channel partners.
• Identify and appoint new dealers and distributors as per business requirements.
• Conduct regular market visits and ensure effective territory coverage.
• Increase product availability and visibility at retail counters.
• Monitor secondary sales, stock movement, and inventory at distributor and dealer points.
• Ensure effective implementation of company schemes, promotions, and trade offers.
• Track competitor pricing, products, schemes, and market activities.
• Generate market intelligence and provide regular feedback to the reporting manager.
• Ensure timely collection of payments from channel partners.
• Prepare daily visit reports, beat plans, sales reports, and market updates.
• Support dealer meets, retailer meets, product launches, and trade activation activities.
• Ensure strong execution of company policies and sales processes in the assigned territory.
  

# WHAT WE ARE LOOKING FOR

• Bachelor’s degree in any discipline.
• 25 years of experience in Wires & Cables, Electrical, FMEG, or allied industries.
• Strong experience in General Trade / B2C channel sales.
• Experience handling dealers, distributors, and electrical retailers.
• Good understanding of the local electrical market and trade network.
• Proven ability to achieve sales targets and develop new business.
• Strong communication, negotiation, and relationship-management skills.
• Comfortable with extensive field travel within the assigned territory.
• Own two-wheeler preferred.
  

# PREFERRED INDUSTRY BACKGROUND

Candidates With Experience In Companies Such As

• Polycab
• KEI Industries
• RR Kabel
• Finolex Cables
• Havells
• V-Guard
• Apar Industries
• Anchor
• HPL Electric
• Plaza Cables
• Other reputed Wires & Cables / Electrical companies
  

# KEY SKILLS

• General Trade Sales
• B2C Sales
• Dealer Management
• Distributor Management
• Channel Sales
• Primary Sales
• Secondary Sales
• Market Development
• Territory Management
• Retail Sales
• New Dealer Appointment
• Business Development
• Market Intelligence
• Trade Marketing
• Collection Management
• Beat Planning
• Sales Reporting
• Negotiation
• Relationship Management
• Target Achievement
  

# WHAT YOU WILL GET

• Competitive fixed salary with performance incentives.
• Field conveyance and mobile reimbursement as per company policy.
• Opportunity to work with a rapidly growing FMEG company.
• Exposure to a growing Wires & Cables business.
• Career growth opportunities within the sales organization.
  

# WHO YOU WILL WORK WITH

You will report to the Area Sales Manager / Territory Sales Manager and work closely with dealers, distributors, retailers, and channel partners to expand market coverage and achieve sales targets.